Website Search Engine Optimization

For some, the term Search Engine Optimization may seem foreign. Search Engine Optimization, often referred to as SEO, comes in two formats – natural or organic optimization and paid optimization, otherwise known as Pay-Per-Click. With both types of SEO, the goal is the same – to secure high-placement when certain words or phrases are searched in Google, MSN, Yahoo! or other search engine sites.

Natural/Organic Search Engine Optimization

When wanting to optimize your website naturally or organically, this means you want your website to appear when a word or a phrase is typed in the search engine (like Google) search field. For example, you may be searching for "Peacock Marketing Group" or a "website marketing services organization." There are a variety of ways to improve your ranking, some of which are free or for minimal costs, others which require a larger monthly investment.

One thing is for certain though, and that is that nothing is certain. In other words, what works today, may not work tomorrow. As search engines become more and more popular and the quantity of searches on the engines grow significantly on a daily basis, the engines are constantly changing their methodology to prevent "fake" or "scripted" placement that isn't legit.

For example, many years ago, when search engines were first utilized, the number of clicks on a site played heavily on the company's ranking. Folks figured out how to "backdoor" the system and would pay folks to click on their site's address from the search engine hundreds or thousands of times a day. Now, the number of clicks on a site does play a minor role in the ranking, but an action like the one just described is likely to get a site blacklisted and removed from the engine's ranking altogether.

There are SEO companies with sophisticated technologies and custom software that is complex, but good, and gives information such as exactly where to place a specific word on a specific page to have the best odds in increasing your listing. Then, there are 10 or so other methods for the non-Fortune 500 companies that can lead to a significant impact in search engine ranking in a very short time.

Consider bringing Peacock Marketing Group into your website fold so we can help improve your organic ranking. We know the tricks of the trade and can inexpensively and quickly show you how to update meta data, text, headers, graphics, links, and more to get the results you want. It's a simple process, but one that needs attention. After all, the truth hurts. If you're not on the first few pages of results, prospects are not going to discover you.

Pay-Per-Click

There are times when certain key words are nearly impossible to organically optimize. For example, let's say I am a cardboard manufacturer and have just ten pages on my company's website. Although cardboard is mentioned on each page a couple times, I will never be able to compete in search engine ranking for "cardboard" against all the worldwide sites that mention "cardboard" hundreds or thousands of times in one site alone. There are so many different types of companies that may use cardboard on their website (more than 22 million to be exact) – and this means the likelihood of this small 10-page site naturally optimizing the word "cardboard" is not very likely.

In cases such as these, your company may want to consider placing a regional, national, or worldwide campaign so that every time someone searches for "cardboard," your company ad appears on the right-hand side of the search results, just to the right of the organic results. These Pay-Per-Click (PPC) ads are text only, have numerous restrictions, and the guidelines change on a regular basis. They are also a bit quirky and your ad can disappear without notice as quickly as it appeared in the first place.

Use Peacock Marketing Group for Pay-Per-Click services to help you figure out:

the system and ordering
the reports
the best words to optimize with PPC
the text of your ads
what restrictions to place
how to trace clicks to conversions
establish budget and frequency for ads
the other factors that go along with PPC

PPC ads are great for words that are difficult to optimize organically, for start-up websites that may take a few months to "register" or take notice organically, and for words or phrases you want to promote when certain keywords are entered.