Website Pay-Per-Click (PPC)
- words that are difficult to optimize organically because of intense competition
- start-up websites that may take a few months to "register" or take notice organically
- words, phrases, events, or items that you want to promote when certain keywords are entered
With Google PPC ads, you establish a daily or monthly budget, select keywords, choose applicable regions, and then you pay only when someone clicks on your ad. Google PPC ads bring you quick impressions (the number of times your ad appears online) and increase traffic to your website almost instantaneously.
When to use Pay-Per-Click (PPC)
There are times when certain key words are nearly impossible to organically optimize. For example, let's say I am a cardboard manufacturer and have just ten pages on my company's website. Although cardboard is mentioned on each page a couple times, I will never be able to compete in search engine ranking for "cardboard" against all the worldwide sites that mention "cardboard" hundreds or thousands of times in one site alone. There are so many different types of companies that may use cardboard on their website (more than 22 million to be exact) – and this means the likelihood of this small 10-page site naturally optimizing the word "cardboard" is not very likely.
In cases such as these, your company may want to consider placing a regional, national, or worldwide campaign so that every time someone searches for "cardboard," your company ad appears on the right-hand side of the search results, just to the right of the organic results. These Pay-Per-Click (PPC) ads are text only, have numerous restrictions, and the guidelines change on a regular basis. They are also a bit quirky and your ad can disappear without notice as quickly as it appeared in the first place.
Use Peacock Marketing Group for Pay-Per-Click services to help you figure out:
- the system and ordering
- the reports
- the best words to optimize with PPC
- the text of your ads
- what restrictions to place
- how to trace clicks to conversions
- establish budget and frequency for ads
- the other factors that go along with PPC
PPC ads are great for words that are difficult to optimize organically, for start-up websites that may take a few months to "register" or take notice organically, and for words or phrases you want to promote when certain keywords are entered.
Contact us today and let us know you are interested in SEO and Pay-Per-Click.