Direct Marketing

Direct Marketing is a term that used to be referred to as Direct Mail. These days, Direct Mail is considered expensive, limiting, and just one component of the marketing cycle., The term Direct Marketing has emerged, representing a plethora of campaigns that encompasses more than just hard-copy mailings sent via the post office.

Listed below, we have listed and described the most popular methods of Direct Marketing and how we can assist your organization in each endeavor.

Email Campaigns

Let us help you write, design, test, launch, measure, and report on email campaigns to suspects, prospects, or customers. Peacock Marketing Group knows the ins-and-outs of how to make your campaign successful. After all, we've launched hundreds – if not thousands – over the past 10 years.

Newsletters

Want to generate more interest or build loyalty from your existing database? Have you considered newsletters? Peacock Marketing Group can help you determine the ideal market to target, can write or edit copy, can manage the design from start to finish or work with the client's in-house or agency designer, purchase postal permits, oversee the printing (if sending hard copy versus electronic), manage the database formatting and distribution, create website landing pages to correspond with the campaign, and track and report the success rate. We can also help you identify national or regional newsletters that you may want to sponsor that would allow your company to generate leads indirectly versus directly.

Mailings

Sometimes nothing beats the touch of a letter, postcard, invitation, or circular delivered right to your mailbox. In cases where you want to add this personal touch, let Peacock Marketing Group manage the mailing from start to finish – or to just assume responsibility for one step along the way. We can manage the design, content and messaging, distribution list, graphics, printing, postage, stuffing and sealing, circulation, and responses.

Cold Calling and Lead Qualification

Cold calling is one thing that makes many sales folks hide, wince, or run, but with outsourced personnel, you can assure the job will be done and you won't hear, "I didn't have time to make those calls." Peacock Marketing Group can help you manage outsourced phone personnel to develop a script, generate leads, qualify a cold database, clean an outdated database, or survey accounts.

Choose from one of the above methods to generate leads or combine several for an even greater impact. for more information or complete the Contact Us form found on our website.